Zeta Brewing Beer Tastings

Beer tastes better when it's shared with friends. 

After creating a successful brewery business and atmosphere, Zeta Brewing Co. used social media to create new partnerships with breweries around the country. The Zeta Brewing Beer Tastings were established in 2014 and take place every Wednesday evening in Jacksonville Beach. The goal of the tastings and social media campaign was to increase business during the slower hours on Wednesdays. Zeta Brewing also aimed to network with local breweries and beverage distributors to get more national selections in the taproom.

With a premiere tasting with Veterans United Brewery, the Zeta Brewing Beer Tastings were an instant success within the Jacksonville beer scene. The craft beer tastings have featured several notable local breweries like Intuition Ale Works and Engine 15 Brewing. The tastings also created partnerships with regional breweries like Funky Buddha along with national brands like Sierra Nevada, Ballast Point, SweetWater Brewing and Stone Brewing Co.

To see what awesome brewery will visit next, follow Zeta Brewing on Instagram and Twitter.

Engine 15 Brewing (Jacksonville, FL)

Engine 15 Brewing (Jacksonville, FL)

Duck-Rabbit Craft Brewery (Farmville, NC)

Duck-Rabbit Craft Brewery (Farmville, NC)

Southern Tier Brewing (Lakewood, NY)

Southern Tier Brewing (Lakewood, NY)

Proof Brewing Co. (Tallahassee, FL)

Proof Brewing Co. (Tallahassee, FL)

Notable Results: 

  • 23% more Facebook impressions compared to non-campaign content
  • 13% more Instagram engagement compared to non-campaign content
  • Overall increase in business/revenue during Wednesday evenings in Zeta Brewing

Photography: Jimmy Larkin

Graphic Design: Brittany Norris

Community/Project Management: Jimmy Larkin

Darwin Brewing Co. (Bradenton, FL)

Darwin Brewing Co. (Bradenton, FL)

Miami Brewing Co. (Homestead, FL)

Miami Brewing Co. (Homestead, FL)

21st Amendment Brewery (San Francisco, CA)

Funky Buddha Brewing (Oakland Park, FL)

Funky Buddha Brewing (Oakland Park, FL)