Zeta Brewing Beer Tastings
Beer tastes better when it's shared with friends.
After creating a successful brewery business and atmosphere, Zeta Brewing Co. used social media to create new partnerships with breweries around the country. The Zeta Brewing Beer Tastings were established in 2014 and take place every Wednesday evening in Jacksonville Beach. The goal of the tastings and social media campaign was to increase business during the slower hours on Wednesdays. Zeta Brewing also aimed to network with local breweries and beverage distributors to get more national selections in the taproom.
With a premiere tasting with Veterans United Brewery, the Zeta Brewing Beer Tastings were an instant success within the Jacksonville beer scene. The craft beer tastings have featured several notable local breweries like Intuition Ale Works and Engine 15 Brewing. The tastings also created partnerships with regional breweries like Funky Buddha along with national brands like Sierra Nevada, Ballast Point, SweetWater Brewing and Stone Brewing Co.
- 23% more Facebook impressions compared to non-campaign content
- 13% more Instagram engagement compared to non-campaign content
- Overall increase in business/revenue during Wednesday evenings in Zeta Brewing
Photography: Jimmy Larkin
Graphic Design: Brittany Norris
Community/Project Management: Jimmy Larkin