TEDMED 2016

Using Data to drive creativity

Every year, TEDMED gathers the most brilliant minds in healthcare. What if we brought TBWA's power of data and creativity to the epicenter of all the action?

We set up shop and constructed a makeshift sound studio, and interviewed the TEDMED Hive innovators through the lens of modern culture. Throughout the eventful week, we created over 130 pieces of unique content including podcasts and handcrafted illustrations.

TBWA\WorldHealth's "Disruption Live at TEDMED" campaign won the Vision Award at the 2017 Med Ad News' Manny Awards. 

NOTABLE RESULTS:

  • Winner of Med Ad News' 2017 Vision Award
  • #1 Most Active Twitter presence among all social accounts, including @TEDMED itself (Source: NUVI Analytics)
  • 3,521% increase in unique TBWA\WorldHealth social profile visits 
  • 2,400% increase in TBWA\WorldHealth Twitter mentions
  • 1,472% increase in TBWA\WorldHealth social impressions
  • Over 130 produced content pieces including podcasts, animations, and videos

Content Direction: Ryan Jin and Jimmy Larkin

Community Management: Jimmy Larkin

Photography/Video: Ryan Jin and Jimmy Larkin

Copywriting: Jimmy Larkin and Marie Strycharz

Art Direction: John Smith

Podcast Production: Danny D'Agostino (TBWA\WorldHealth)