Using Data to drive creativity
Every year, TEDMED gathers the most brilliant minds in healthcare. What if we brought TBWA's power of data and creativity to the epicenter of all the action?
We set up shop and constructed a makeshift sound studio, and interviewed the TEDMED Hive innovators through the lens of modern culture. Throughout the eventful week, we created over 130 pieces of unique content including podcasts and handcrafted illustrations.
TBWA\WorldHealth's "Disruption Live at TEDMED" campaign won the Vision Award at the 2017 Med Ad News' Manny Awards.
- Winner of Med Ad News' 2017 Vision Award
- #1 Most Active Twitter presence among all social accounts, including @TEDMED itself (Source: NUVI Analytics)
- 3,521% increase in unique TBWA\WorldHealth social profile visits
- 2,400% increase in TBWA\WorldHealth Twitter mentions
- 1,472% increase in TBWA\WorldHealth social impressions
- Over 130 produced content pieces including podcasts, animations, and videos
Content Direction: Ryan Jin and Jimmy Larkin
Community Management: Jimmy Larkin
Photography/Video: Ryan Jin and Jimmy Larkin
Copywriting: Jimmy Larkin and Marie Strycharz
Art Direction: John Smith
Podcast Production: Danny D'Agostino (TBWA\WorldHealth)