A match made in beer heaven.

The Beer Department partnered with IceMule Coolers, based out of St. Augustine, in the summer of 2015. The coolers were featured in front of The Beer Department's 17,000 total social media followers. Each post tagged IceMule Coolers and provided a link to the company's official website, making it easy for Beer Department fans to follow IceMule. The campaign concluded with a cooler giveaway in which fans were encouraged to tag friends for a chance to win one of many prize packages. Nearly 200 unique Instagram users entered the contest, tagging over 580 friends. IceMule Coolers gained over 2,000 followers during the campaign and saw over 400 new website visitors via the campaign link.

Notable Results:

  • 64% increase in IceMule Coolers Instagram followers from The Beer Department partnership
  • 11% increase in IceMule Coolers Twitter followers from The Beer Department partnership
  • Over 195 unique submissions in final contest post
  • Over 580 friends tagged in final contest post
  • Over 400 click-throughs to IceMule's website via Twitter and Instagram

Photography: Jimmy Larkin and Wade Austin Ellis

Copywriting: Jimmy Larkin

Community/Project Management: Jimmy Larkin

IceMule Coolers Project Management: Guy Barnhart