Great Drinkers of History
"He was a wise man who invented beer."
Being a new brewery, Zeta Brewing Co. needed to do some solid research on the art of craft beer and its history. Turns out that several notable figures throughout history have provided their two cents on the best beverage on the planet. Zeta published the Great Drinkers of History series throughout 2014 and early 2015 to showcase the greatest quotes, thoughts and writings on beer from some of the most historically significant men and women of every generation.
This campaign provided some good laughs for the fanbase while establishing Zeta Brewing as a knowledgeable, fun brewery. From U.S. presidents to playwrights to accordion players, several folks had a lot of great things to say about their liquid gold. Cheers!
- 53% increase in Instagram followers over the course of the campaign
- 32% more Instagram engagement (likes and comments) compared to non-campaign posts
- 83% more Facebook impressions compared to non-campaign posts
Copywriting: Jimmy Larkin
Art Direction: Wade Austin Ellis
Community/Project Management: Jimmy Larkin