Great Drinkers of History

"He was a wise man who invented beer."

Being a new brewery, Zeta Brewing Co. needed to do some solid research on the art of craft beer and its history. Turns out that several notable figures throughout history have provided their two cents on the best beverage on the planet. Zeta published the Great Drinkers of History series throughout 2014 and early 2015 to showcase the greatest quotes, thoughts and writings on beer from some of the most historically significant men and women of every generation. 

This campaign provided some good laughs for the fanbase while establishing  Zeta Brewing as a knowledgeable, fun brewery. From U.S. presidents to playwrights to accordion players, several folks had a lot of great things to say about their liquid gold. Cheers!  

5 out of 5 historians say Ben Franklin was the greatest beer drinker of all time. Oh, he also invented bifocals...

5 out of 5 historians say Ben Franklin was the greatest beer drinker of all time. Oh, he also invented bifocals...

There’s always something to look forward to when you’re a craft beer drinker.

There’s always something to look forward to when you’re a craft beer drinker.

Craft beer is definitely as good as it gets. Heeeeere’s Zeta!

Craft beer is definitely as good as it gets. Heeeeere’s Zeta!

Thomas Jefferson was a great American that knew the positive impact of a cold one. Come celebrate the great tradition of beer at Zeta Brewing. 

Thomas Jefferson was a great American that knew the positive impact of a cold one. Come celebrate the great tradition of beer at Zeta Brewing. 

Plato was one of the smartest men to ever walk the planet, but even he had to admire the genius of beer.

Plato was one of the smartest men to ever walk the planet, but even he had to admire the genius of beer.

Notable Results:

  • 53% increase in Instagram followers over the course of the campaign
  • 32% more Instagram engagement (likes and comments) compared to non-campaign posts
  • 83% more Facebook impressions compared to non-campaign posts

Copywriting: Jimmy Larkin

Art Direction: Wade Austin Ellis

Community/Project Management: Jimmy Larkin

Take it from Mr. Thompson ... If you don’t enjoy the liquid gold, stick ‘em up. We need to get you checked out!

Take it from Mr. Thompson ... If you don’t enjoy the liquid gold, stick ‘em up. We need to get you checked out!

Mr. Irving loved a good brew before his writing sessions. No wonder that vest is so tight.

Mr. Irving loved a good brew before his writing sessions. No wonder that vest is so tight.

Just like some of the great drinkers before us, we love ladies that love beer!

We heard that Hamlet would have a totally different ending if old Willy had a few beers before finishing the play.

We heard that Hamlet would have a totally different ending if old Willy had a few beers before finishing the play.