Alloween

All pizza slices dream of dressing up as Harry Potter.

Whether through witchcraft or alien technology, the cheese slices at Al's Pizza came to life and dressed up for Halloween. Despite their best efforts, the slices didn't seem to scare anyone. However, the dress-up session made for great content on Instagram, Twitter and Facebook. 

Alloween provided a creative, family-friendly way to separate Al's Pizza from its numerous local competitors and increase foot traffic during the week of Halloween. Increases in engagement on Instagram and Facebook were a nice bonus.

This slice may be giving off a bad vibe, but we promise it still tastes good! Seven days until #ALLOWEEN! 👹

This slice may be giving off a bad vibe, but we promise it still tastes good! Seven days until #ALLOWEEN👹

You have the right to remain cheesy… Happy #ALLOWEEN everyone! 🚨

You have the right to remain cheesy… Happy #ALLOWEEN everyone! 🚨

Hey man, all we’re saying is give peace-za a chance!

Hey man, all we’re saying is give peace-za a chance!

Notable Results:

  • 31% increase in Instagram likes compared to non-campaign content
  • 267% increase in Facebook link clicks compared to non-campaign content
  • 21% increase in Facebook impressions compared to non-campaign content

Photography/Costume Design: Jimmy Larkin and Brittany Norris

Art Direction: Wade Austin Ellis

Community/Project Management: Jimmy Larkin

Copywriting: Jimmy Larkin

What spell do we cast to get more pizza? Two days until #ALLOWEEN! ⚡️

What spell do we cast to get more pizza? Two days until #ALLOWEEN! ⚡️

There is only one day left until #ALLOWEEN and we’re not clowning around.

There is only one day left until #ALLOWEEN and we’re not clowning around.

This slice thought about dressing up for #ALLOWEEN in just four days, but that’s too mainstream…

This slice thought about dressing up for #ALLOWEEN in just four days, but that’s too mainstream…