All pizza slices dream of dressing up as Harry Potter.
Whether through witchcraft or alien technology, the cheese slices at Al's Pizza came to life and dressed up for Halloween. Despite their best efforts, the slices didn't seem to scare anyone. However, the dress-up session made for great content on Instagram, Twitter and Facebook.
Alloween provided a creative, family-friendly way to separate Al's Pizza from its numerous local competitors and increase foot traffic during the week of Halloween. Increases in engagement on Instagram and Facebook were a nice bonus.
- 31% increase in Instagram likes compared to non-campaign content
- 267% increase in Facebook link clicks compared to non-campaign content
- 21% increase in Facebook impressions compared to non-campaign content
Photography/Costume Design: Jimmy Larkin and Brittany Norris
Art Direction: Wade Austin Ellis
Community/Project Management: Jimmy Larkin
Copywriting: Jimmy Larkin